1. Improve Visibility in Search Engine Results
By optimizing your website’s SEO content, search engines like Google is able to find and index your website. This means that more people will see and click on the website when they search for relevant keywords or phrases. Higher rankings also increase the credibility and trustworthiness of the website, as most users tend to click on the first few results they see.
2. Higher Website Credibility and Trust
Users tend to find a website credible and trustworthy when they could find it on search engine results. SEO is not only about keywords and rankings, but also about providing a positive and satisfying experience for the users. SEO helps websites improve their speed, performance, navigation, design, content quality, and relevance, which all contribute to a better user experience and usability. A good user experience and usability can also lead to lower bounce rates, higher dwell times, more return visits, and more conversions.
3. Targeted Audience Reach
The buyer’s journey is the process that potential customers go through before making a purchase decision. It consists of three stages: awareness, consideration, and decision. SEO helps websites create and optimize content for each stage, addressing the questions and concerns of the users and guiding them towards the desired action.
4. Enhanced User Experience
It’s also providing a positive and satisfying experience for the users. SEO helps websites improve their speed, performance, navigation, design, content quality, and relevance, which all contribute to a better user experience and usability. A good user experience and usability can also lead to lower bounce rates, higher dwell times, more return visits, and more conversions.
4. Cost-Effective Marketing Strategy
Compared to other paid advertisings, SEO offers a more cost-effective strategy over the long term. Organic search traffic generated through SEO is in fact free. Organic traffic is the traffic that comes from unpaid or natural search results, as opposed to paid ads or other sources. Organic traffic is valuable because it indicates that the website is meeting the needs and expectations of the users, and it also costs less than paid traffic.
